June 16, 2021 | Winners of the 2021 TAC-TIL contest
The winners of the TAC-TIL contest, for creative teams that designed ads or branded content for La Presse+ during 2020, were announced this evening at the A2C Gala Idéa awards ceremony. The Glassroom agency, for its client Desjardins, won the award in the Branded Content (XTRA) category for the branded special issue “Quels sont vos projets coups de cœur?” (“What are your favourite projects?”). Radio-Canada also earned a distinction, taking home the award in the category Interactive Ad (HTML) for its piece “Avez-vous toujours votre cœur d’enfant?” (“Are you still young at heart?”).
February 22, 2021 | The TAC-TIL advertising contest is back
La Presse is proud to announce the return of its prestigious advertising contest, TAC-TIL, to highlight and reward the incredible creativity of La Presse’s partners in the advertising and marketing industry. Submissions are being accepted in two distinct categories: interactive advertising (HTML) and branded content (XTRA).
The registration period begins today and will continue until midnight Monday, April 19, 2021. Submissions must have been published in La Presse+ between January 1 and December 31, 2020.
TAC-TIL is open to all creators of interactive advertisements or branded content published in La Presse+ in 2020. The elements submitted can be the work of agencies, advertisers or freelancers. The same participant may submit up to five (5) pieces per category to the contest. To register, or for more information, visit plus.lapresse.ca/tactilcontest.
Participants in each category have a chance to win the following prizes:
Nine experienced and well-known advertising and marketing industry professionals will make up the jury responsible for evaluating the entries and selecting the winners.
July 27, 2020 | Multiplatform single sign-on
La Presse innovates again by deploying its sign on authentication strategy on the La Presse+ app platform for tablets, and on its website, in order to allow its readers to access La Presse’s content. As part of the already widely deployed sign on strategy on its mobile app, the approach allows users to sign on only once per platform, and remain logged on. This will allow advertisers to further benefit from a marked increase in the targeting of campaigns and the accuracy of the audiences sought, thanks to much more precise targeting.
"This solution is great news for our advertising partners," said Laurent Benamou, Vice President of Sales and Operations at La Presse. "With the imminent disappearance of third-party identifiers such as cookies and mobile identifiers, this strategy will help our advertisers to reach a readership that is engaged, concerned about privacy and willing to view rich and relevant advertising content.”
In concrete terms, advertisers will be able to better capture consumers' attention, control the frequency of their messages in the right place and at the right time, thanks to targeting by identifier, rather than by device.
"In fact, this innovative solution enriches the relationship of trust between our advertising partners and our readership, which is often active across several platforms. At the same time, La Presse is consolidating its leadership in creativity and digital advertising support in Quebec," concluded Laurent Benamou.
June 12, 2020 | New product launch
In this time of pandemic when online sales are exploding, La Presse is launching Boutique, a brand-new product that will showcase advertisers' online offers to meet this constantly growing demand.
April 28, 2020 | A new point of entry video on La Presse+
A 30-second video or two 15-second videos are now broadcast at the opening of the daily edition of La Presse+. This exclusive location allows you to reach all of our tablet readers by integrating your brand into the heart of their daily ritual.
This innovative initiative also allows us to offer something new and exciting on the La Presse+ platform and will create an even more attractive competitive video offering in the Quebec market for us and our advertising partners.
Since its launch, the point of entry video has been viewed by an average of 220,000 individual readers daily on the La Presse+ platform. This non-skippable video cannot be ignored by our readers, giving you a guarantee that your ad will be viewed from start to finish.
October 1, 2019 | La Presse+ interactive magazines
On one side, there’s advertisers’ desire for familiarity with, and even control over, the environment in which their ad placement is going to appear. On the other, there’s the need to preserve the credibility and journalistic independence of the newsroom. The La Presse+ promotional and interactive magazine formats fulfil both needs at once, by offering coherent environments for readers and advertisers alike.
July 9, 2019 | Case Study
Vichy ran an ad campaign in La Presse+ from January 4 to February 8. Afterward, La Presse asked Ad Hoc Research to conduct a brand lift study to find out just how effective the campaign was and how much it benefitted the Vichy brand.
*Variation (%) between consumers exposed to the campaign and consumers not exposed to the campaign.
Source: Vichy online survey – Ad Hoc Research – La Presse, February 2019, n=1,367 monthly La Presse+ readers (Exposed: n=677 and Unexposed n=690).
July 9, 2019 | Branded content
La Presse is known in Quebec’s media landscape for offering high-quality, impactful branded content. Every year, hundreds of XTRA pieces are produced jointly with advertisers from all industries. But some myths still persist about this form of advertising. Here are the top three.
May 14, 2019 | 2nd ANNUAL TAC-TIL XTRA CONTEST
On May 7, La Presse held its second annual TAC-TIL XTRA Contest, which highlights the best branded content appearing in La Presse+.
May 8, 2019 | La Presse new app
La Presse unveiled its new app to advertisers on May 1 to 3. Patrick Jutras (VP Sales), Jean-Marc de Jonghe (VP Digital Products), Geoffroy Bernard (Senior Manager, Business Intelligence) and Éric Trottier (VP Assistant Editor) each took a moment to highlight how their teams contributed to this major undertaking.
April 22, 2019 | Magazines
SUITE interactive magazine celebrated its first anniversary on April 22! The monthly publication is included in La Presse+ and then distributed on lapresse.ca, La Presse mobile and social media, recording an average of 174,000 unique openings per issue.
April 2, 2019 | Second annual TAC-TIL XTRA Contest
Two years ago, La Presse launched the TAC-TIL XTRA Contest, which highlights the best branded content published in La Presse+.