October 1, 2019 | Interview with… Hugo Dallaire
Because it enables advertisers to automate the process of buying ad inventory in real time, programmatic is a highly effective way to reach the right audience. And thanks to major investments made over the past year to enhance this service, La Presse’s programmatic offering has grown stronger than ever. Here’s how we did it.
October 1, 2019 | La Presse+ interactive magazines
On one side, there’s advertisers’ desire for familiarity with, and even control over, the environment in which their ad placement is going to appear. On the other, there’s the need to preserve the credibility and journalistic independence of the newsroom. The La Presse+ promotional and interactive magazine formats fulfil both needs at once, by offering coherent environments for readers and advertisers alike.
July 9, 2019 | Case Study
Vichy ran an ad campaign in La Presse+ from January 4 to February 8. Afterward, La Presse asked Ad Hoc Research to conduct a brand lift study to find out just how effective the campaign was and how much it benefitted the Vichy brand.
*Variation (%) between consumers exposed to the campaign and consumers not exposed to the campaign.
Source: Vichy online survey – Ad Hoc Research – La Presse, February 2019, n=1,367 monthly La Presse+ readers (Exposed: n=677 and Unexposed n=690).
July 9, 2019 | Branded content
La Presse is known in Quebec’s media landscape for offering high-quality, impactful branded content. Every year, hundreds of XTRA pieces are produced jointly with advertisers from all industries. But some myths still persist about this form of advertising. Here are the top three.
May 14, 2019 | 2nd ANNUAL TAC-TIL XTRA CONTEST
On May 7, La Presse held its second annual TAC-TIL XTRA Contest, which highlights the best branded content appearing in La Presse+.
May 8, 2019 | La Presse new app
La Presse unveiled its new app to advertisers on May 1 to 3. Patrick Jutras (VP Sales), Jean-Marc de Jonghe (VP Digital Products), Geoffroy Bernard (Senior Manager, Business Intelligence) and Éric Trottier (VP Assistant Editor) each took a moment to highlight how their teams contributed to this major undertaking.
April 22, 2019 | Magazines
SUITE interactive magazine celebrated its first anniversary on April 22! The monthly publication is included in La Presse+ and then distributed on lapresse.ca, La Presse mobile and social media, recording an average of 174,000 unique openings per issue.
April 2, 2019 | Second annual TAC-TIL XTRA Contest
Two years ago, La Presse launched the TAC-TIL XTRA Contest, which highlights the best branded content published in La Presse+.