La Presse

Digital Leader of Information

4,1 million
Quebecers access La Presse platforms every month
65%
of total average monthly reach1

La Presse is Quebec's leading news media outlet, offering broad, in-depth coverage of current events and topics that matter to Quebecers.

With investigative stories, detailed analyses and diverse opinions, La Presse is the most impactful and comprehensive news source in the province.

The strength of La Presse's
ecosystem

489,100
unique tablets per month2

La Presse+ offers exceptional engagement time with consumer exposure time ranging from 36 minutes on weekdays to 47 minutes on weekends.3

3,7 million
monthly visitors1

LaPresse.ca is Quebec’s leading news site. Millions of people read our content every month – that’s 58% of Quebec internet users.4

727,000
monthly users5

The La Presse app is more popular than ever. Unique visitors have gone up 66% since 2016.6

1 Source: comScore, Media Metrix, average from January to December 2020, province of Quebec 18+, multi-platform, average Internet user population in Quebec: 6,441,000.
2 Source: Snowplow, daily, weekly and monthly averages from January to December 2020, unique tablets.
3 Source: Snowplow, data collected over a 7-day period, daily editions only. Data from January 1st to December 31st, 2020
4 Source: comScore, Media Metrix, average from January to December 2020, province of Quebec 18+, multi-platform.
5 Source: Snowplow, daily, weekly and monthly averages from January to December 2020, smartphones.
6 Source: Localytics and Snowplow, daily average from October to December 2016, daily average for 2017, 2018, daily average from March 2019 to March 2020, and daily average for 2020, smartphones.
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